Tourism & Drone Photography 

The tourism industry has long been an important source of income for many countries around the world. Recently, the emergence of drones has revolutionized the sector, allowing for more innovative and creative approaches to capturing and showcasing tourist destinations. Aerial videography marks a new era of tourism marketing. 

The use of drones for aerial photography and videography has brought about a range of benefits for the tourism industry, from improved marketing capabilities to more immersive experiences. With aerial views, your tourist brochures and presentation videos will give a new angle of view and new visibility to the territories to make an impression.

The fact is that drones let you capture what would otherwise be impossible. You can shoot a climber climbing a surreal route or a kayaker running a waterfall. What could be a better way to promote the most beautiful spots in your country?.

First, you have the opportunity to display your hotel building and surroundings from a totally different and creative perspective. A shot from a few meter altitude can really make a difference. In addition, the FPV drones can also fly within your property showing the rooms and the spaces in a more dynamic and engaging way. 

Opening a promotional video with a wide drone shot doesn’t just instantly showcase your hotel or resort; it also showcases the nearby attractions that enrich visitors’ stays. Be it your own exciting facilities (swimming pools, beaches, marinas) or other points of interest that are close by (picturesque views, lively nightlife, historic landmarks), nothing converts bookings like aerial photos and videos.

From fancy resorts to family-owned hotels, remember: each and every client of yours want to know about your story. And aerial content can help you find the best way to tell (and sell) that story.

All the major Social Media applications are adopting more and more videos. First, TikTok expanded all over the world, Snapchat keeps its user base consistent and Instagram upgraded the concept of "Reels". And Facebook? Well, it was the first platform to import "Vines", short video clips that would run on a loop. Shorter videos are being preferred to long videos. Even YouTube understood that and introduced "Reels" on its homepage.

Don't get me wrong: brochures and text blogs (like this one) are still important for specific segments of travelers and enthusiasts. However, the new generations of tourists, composed mostly by GenZ, spend most of their time scrolling through their smartphones. If you want to capture their attention, your marketing content needs to adapt to the customer's demand. 

On average, you have three seconds to capture your viewer's attention. That's your window of opportunity!

Research shows that engagement, click-through rates, and purchase intent rise by considerable percentages if you start your ad campaign or promotional videos with aerial imagery. This is valid for any destination marketing teams at local councils, ferry and cruise operators, historic landmarks, hotels and hostels, and small businesses in tourist hotspots.

• Post eye-catching video => Attract visitors to your tourist destination.

• Benefit from context => Take advantage of nearby landmarks and attractions.

• Create maximum impact => Communicate instantly

• Convey emotion => Create excitement, awe and wonder.

• Visually tell your own story => Take your viewers on a journey

• Increase visitors, revenue and profits